Conversion is a measure of when and how a potential customer follows the desired marketing path. Website Conversion is important, as turning traffic into customers is a critical path in business. Search engine traffic is important but converting customers is where the revenue lies.
Conversion funnel refers to the movement of the potential customer through the various steps in the marketing process.
Conversion rate refers to the percentage of unique visitors that followed the prescribed marketing channel.
How are Website Conversion Services Performed?
Conversion Optimization is the monitoring, evaluating and reacting to the changes in conversion and related traffic; all of which are important in developing conversion optimization. Landing page conversion optimization is a complex integration of content, placement, usability, user testing, data capture and response as well understanding how to maximize your company’s products, services and unique competitive advantages in the marketplace.
Improving website conversion relies upon the website’s usability. The site needs to be clear, easy to follow and full of attractive, relevant content. The website needs to be entirely testing, consistently, for maximum presentation in all search engines and mobile devices – a process known as cross browser testing. The user needs to want to stay, needs a clear call to action and an easy path to execute the action. User testing is a standard SEO Visions process to ensure that your demographic is comfortable with the page design, and can move through the conversion process swiftly.
The technical design of the website can make all the difference in the conversion process, load time, clarity and coding design all contribute to the user’s experience. Moving the user through the marketing process and into the conversion funnel requires great design, good flow and attractive or sticky content with a clear call to action. Creating a wide range of short, segmented tests called multivariate testing and A/B testing can help companies to understand what changes are creating the largest positive impacts to bottom lines and KPI’s
Benefits of Conversion
- Moving traffic to customers (generate revenue)
- Maximizing initial impact
- Improving Return on Investment (ROI)
- Using analytics to show progress and conversion trends
SEO Visions and Conversion
SEO Visions has been working with Internet Campaigns and Conversion Optimization for nearly a decade; providing your company with the experience, dedication and relentless commitment required in order to lead your company’s conversion optimization campaign, as part of a comprehensive Internet Marketing Strategy.
SEO Visions can work with your company to develop a conversion campaign that takes advantage of their expertise and proven track record.
SEO Visions can work with your company in a variety of options. If you choose to outsource the process completely, and SEO Visions will provide full service support along with reporting and results analysis. Consulting and training can be used to create a customized solution to strengthen your in-house support team.
Contact SEO Visions today for more information on conversion as part of complete Internet Marketing Strategy.
