Email Marketing refers to any communication sent using an email account, but in general refers to planned communication, advertisement or promotion sent to attract traffic, enhance sales or communicate information about product, services or company brand.
The classic newsletter in email form would be a traditional form of email marketing; using a subscription list or opt-out feature that allows the recipient to unsubscribe or not receive additional emails from this source keeps the process within most restrictions. Email marketing management became initially attractive as it was cost effect especially when compared to traditional marketing and advertising costs.
Why Use Email to Market Your Business?
Email marketing can also include the unsolicited, bulk emailing process known as spam. Many servers, email providers and internet browsers have filters, regulations and requirements governing the sending of spam.
SEO Visions can manage your email-marketing program, from subscription list development, to formatting and content. The email-marketing program allows you to track response, activity and related conversion actions. Innovative promotion and communication possibilities can be integrated into the email-marketing program. It is quite possible to integrate email marketing initiatives into your overall Internet Marketing Strategy.
Benefits of Email Marketing
- Quick and flexible with integrated media options
- Links and supports social media campaigns
- Strengthens and underscores Strategic Marketing Campaigns
- Communicate with customers directly
- Target trends and seasonal fluctuations with timely campaigns
Email marketing campaigns allow you to see who responds, clicks and converts from the contact. In addition, it allows you to offer specials and promotions to existing customers or to attract additional targeted audiences.
In terms of marketing tools the Email Marketing tool is a strong reverberation mechanism. Email marketing can echo the other marketing techniques by continuing the communication process with customers, enhancing the social media impact and build customer loyalty.
The ability to use a polished, professional email structure can enhance your image and strengthen your brand. This can be a cost effective method of communicating your businesses and its products/services to people likely to convert to sales. The process is highly responsive and can be designed to lead trends and move products strategically.
SEO Visions and Email Marketing
Let SEO manage your Email Marketing as part of a Strategic Internet Marketing Campaign. Contact us today for more information on Email Marketing and Internet Marketing Campaigns.
We nearly a decade of experience and will provide the dedicated professionalism that you demand for your email marketing, and overall Internet Marketing Strategy.