SEO Visions officially launches their website, offering a fresh
approach to traffic building and Search Engine Optimization based
on over 7 years of Website ranking research and application. (read
more)
One way link building, also known as inbound links (IBL), Link Campaigns
or Backlinks, falls under the umbrella of ‘link building services’
provided by SEO Visions and refers to any hypertext link on an external
website that links to a page on your website. Inbound Links or One
Way Link Building are part of
Off Page Optimization and are important
for a variety of reasons. First of all, an inbound link simply means
another way for someone to get to your site. As a very general rule
(excluding conversion and targeting techniques), the more traffic
the better. Secondly, they can increase your PageRank by adding trust
to your site (especially if the website linking to yours has a high
PageRank). Furthermore, the more links to your website, the easier
it is for spiders to find your page and subsequently index them in
the search engine. Most importantly, however, one way link building
from content related to yours and with proper anchor text can help
you rank better in search engines for your chosen keywords. Visit
our
Keyword Research page for more information about keywords. Read
on for more about link building services.
Although the shift of weight from
On Page Optimization to Off Page
Optimization is relatively new, link building services and techniques
such as one way link building is not new to the internet. The specific
art of inbound linking has changed however. In the past, websites
simply amassed as many inbound links as possible from any page. As
a website owner, you may have received various spam email asking if
you could link or reciprocate a link to another webpage; this is not
a link building service, it is simply ‘you scratch my back and
I’ll scratch yours’. Due to the abuse of reciprocal linking
for ranking purposes, the art of inbound linking has changed. One
way link building has become much more popular because of its weight
in search engine ranking. For example, links from another page to
your website should now meet the following criteria:
The inbound link should come from a page that is related to the content
on the page it links to. The anchor text used for the inbound link
should consist of the one or more keywords you have chosen for the
page it links to. The PageRank (the
Google search engine's ranking
system) of the page linking to you also carries weight – an
inbound link from a PR7 page is approximately 10 times better than
an inbound link from a page with a PR6. PageRank can be loosely compared
to the Richter scale in terms of incremental weight.
SEO Visions has performed hundreds of Link Campaigns using a specific
One Way Link Building strategy. Feel free to contact
SEO Visions about your project and to learn how our link building
services can help you achieve better search engine rankings.
Why trust a Link Campaign with an unrecognized Company when your business integrity is on the line?