Pay-per-click advertising (PPC) is an online form of advertising that charges only when the searcher/viewer clicks on the ad. The cost of advertising is determined either by bidding in advance or by a flat rate. Two of the more important PPC engines are Google Adwords and Bing AdCenter. The relevancy of Pay per click advertising makes it a popular form of developing direct traffic, almost instantly, to your website.
How Does Pay-Per-Click Marketing Work?
Using predetermined keywords, your company decides by bid or flat rate the budget for your pay per click account. When the searcher uses the keywords, the search engine returns your ad as part of the search result pages. There is no charge at that point, only if the search moves to the link and clicks through are you charged.
Why Use These Services?
The copy for your pay per click needs to be maximized for the best effect, understanding how to position the branded message within the keyword framework requires marketing expertise. To get the best return on your pay per click investment the process needs to be constantly managed and monitored, with adjustments and alterations to optimize the results.
Your competitors have the same access to keywords and placement; the bidding process allows you to raise the bid to maneuver a better position in the listings on the search page.
Pay-per-click consulting with us allows you to reach new customers and break into additional sales channels. The cost effectiveness of pay-per-click is much better than standard print or mixed media buying. PPC as part of an integrated program can improve visibility, increase traffic to your website and may lead to better conversion rates.
Contact us today for more information on paid search and PPC services.