Article submission is a search engine optimization (SEO) technique that uses content to drive visitor traffic and search engines to your website. Article submission centers on the keywords or key phrases that visitors use to find your site.
The content of the article needs to be relevant to the keywords, to the site and to the visitors. Stringing keywords together will not enhance SEO and in some cases may decrease search engine page rank results.
Location is Everything
Where your content is published means everything to the success of any publishing campaign. Simply publishing content to popular mass content directories and content farms is a waste of your time, resources and consumes valuable resources.
However, using proper outreach to locate and develop relationships with high quality news outlets, editors, topically relevant authority websites and blogs can have a lasting and improved impact on branding and SEO.
Content, Content, Content
Consumers and Business-to-Business clients alike are looking for content with useful information, strong application potential and will return to sites that provide consistently useful content. A good rule of thumb is to provide several tips, techniques, facts or pieces of new information that the visitor did not have prior to visiting your site. Duplicate copy will result in pages not being picked up in the search engine process.
First Steps
Article writing and submission is designed to bring traffic to your site. Ultimately, most sites are interested in conversion; but traffic that returns and sees your site as a resource can be very beneficial in improving your search engine page rank results.
Know your target market. Research the keywords and phrases that drive your market to the conversion funnel, or the marketing path that leads to changing a visitor into a customer.
Make certain each page has a descriptive and attractive title that will help people understand the focus of the article.
Then write, or hire writers that understand the. This is not novel writing or news reporting, it is writing with a specific purpose in mind. You are telling your brand story, connecting with your target market and trying to build lasting relationships with your articles. The article needs to strike in the first few words, and hold the reader’s attention. Maintaining attention in a world full of input and distraction is quite challenging.
The Benefits of Publishing External Content
Article publishing is a way to draw visitors to your site, but there are additional benefits as well.
Creating a connection with your target market as a resource or expert in the industry will build credibility and strengthen relationships with potential and current customers.
Visitors that bookmark, or link to your article strengthens your SEO results by building your inbound links. The number, quality and trustworthiness of the links will impact your search engine page rank results.
Social media helps to move articles through the Internet, and can increase your potential visibility and could lead to new traffic to your site. Utilizing social media to drive views to strong content you have developed can help you develop more links to content as users appreciate and tend to link to well-developed ‘linkable content’.
SEO Visions and Article Submission
SEO Visions has the experience and expertise to provide your company with polished, professional article content and can provide strategic management of the article submission process.
Contact SEO Visions today for information on Article Submission and other Internet Marketing Strategies.
