No Jedi Mind Tricks: Using Hypnotic Content Marketing to Increase Conversion Rates
Hypnotic content marketing: The more you stare at it, the more dubious it looks like. It might seem that this piece is something you can simply dismiss or shelve as something shady, since many of you already have the preconceived notion that behind hypnotism is some form of con or scam.But before you start thinking that this is another attempt at screwing you and your wallet out of its contents,hear us out.
The Value of Hypnotic Marketing
The idea of hypnotic marketing stems from the phrase hypnotic writing, an umbrella term used to describe copywriting that attacks your market’s mind on a subliminal level. It is carefully crafted to seduce your audience into reading further into the text, taking up action and eventually drawing out specific reactions from the baited emotional triggers.
On one hand, “marketing” by itself does that. It is the art of showing the value of your brand/service/product to the public, with the end goal of getting your goods sold. Some marketers believe that implanting an idea would be enough for the target audience to buy their products. However, utilizing hypnotic marketing allows you to do this more efficiently (i.e. getting the outcome that you want). You may try to repeat an idea to a potential customer over and over again without producing results.
No matter how many times you try. Fanboys (2009)
But we promise you, there are no Jedi mind tricks in this piece. We’ll show you how your audience could be easily influenced, just by phrasing your statements properly.
1. Create a compelling headline that will attract readers.
This is where it all begins: Getting your audience’s attention to turn towards you is the first step in hypnotic marketing. Use captivating headlines to reel them in:
A. Tell them how to do something easier, faster or simpler.
How to Create Viral Content
How to Tell Your Boss that You’re Resigning
B. Solve a problem that your readers have in common.
Why It’s Great to Live in Vancouver
C. Rouse your readers’ curiosity and pose a question.
Who has the last say in your team?
Are you giving your job away?
D. Give your audience a reference list they can keep coming back to.
The Best Dressed People of the 70s
E. Make a numbered list post.
Top 10 Ways to Prevent a Breakup
25 Countries to Visit before You Hit 25
F. Use alliterations.
Awesome Autumn Afternoons
How to Make Hearty Home-cooked Hams
G. Experiment with rhyme.
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We will sell no wine before its time. (Paul Masson)
H. Be bold and court controversy.
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How I loaned $1,000,000, never paid back, and got away with it
I. Use keywords or buzz words in the title.
What is cloud hosting?
Create an Awesome Link Bait Article
J. Cite celebrities or popular culture.
Why Gangnam Style Took the World by Storm
Place Your Bets: Presidential Candidates in the Spotlight
In short, make them fall for you and make them fall hard.
2. Give them a reason to stay.
Sustain the attention you have gathered from your headline. Keep the introduction and body of your article voluptuous and meaty. As much as possible, make every sentence useful and avoid “fillers” which can bore your readers.
3. Maintain a tone or voice in your copy.
Bland or direct writing will get you nowhere in the Web. Your articles ideally should sound like you. Character converts audience into buyers. As much as possible, keep the tone of your article easy to digest. Also, remember that you’re writing for an online audience. They are easily distracted and—KITTIES!
Lookeetmeee! I will distract you for a good 10 seconds!
… Where were we? Ah, yes. As we were saying, Internet users have a very limited attention span so make quick and efficient use of it. Your window of opportunity is short; maximize it.
4. Present your authority as you continue your article.
People rarely miss the opportunity of noticing what is authoritative and what is not. However, the problem with that is they notice, but they don’t immediately subscribe to it. When creating your copy, show that you know the facts.
He says it all.
Chickenlover, South Park (1998)
Run the track with your reader and never assume that just because you’re famous, everyone knows who you are.
Your writing style reflects your confidence in your beliefs. Remove your prospects’ anxiety so they’d feel more at ease with you. In the end, they will move closer to you, get all friendly and, hopefully, become one of your happy clients. Yes, there will always be skeptics and detractors, but you may subtly put them in their place by building on your reputation and expertise on the matter.
In this aspect, feel free to wield your social media powers when you can. Social signals are definitive proof of credibility. Think of it as an “upvote”: your readers are recommending the article that you’ve written to others as a sign that they trust you, and that they think you’re someone who must be listened to.
5. Always be honest and ethical.
There are people who say that the art of persuasion requires some form of deceit. We disagree. We believe that in this business the more you conceal the reality, the higher the chance that you’ll lose support. No matter how much you up the ante in your writing, make sure that you deliver what you have promised. There’s nothing more disappointing than an awesome headline paired with thin content.
Hypnotic content marketing is not all mumbo jumbo. Solidify your copywriting through these tips in order to convert website passersby into active brand advocates.