Achieving Top Rankings in Google Without Video

It’s hard to find an article about Internet marketing that doesn’t insist that you include videos on your website. “You’ll rank better!” “You’ll convert more visitors!” “You’ll outsell your competitors!!!” All of these assertions may be true, particularly for new websites and for website owners amplifying their Internet marketing efforts in 2013. But a recent study of existing websites found that video didn’t make any difference in rankings. So if you’re only aim in producing videos is to earn some Google love, consider this: Most high ranking pages (top 5 spots in Google) contain no video at all, according to an analysis of 500 high ranking web pages. And many high-ranking pages didn’t include images of any kind, according to the study, released March 6 by BusinessBolts.com. Lisa Parmley, author of the study, said that 100 randomly selected keyword phrases, each between 2 and 6 words, were chosen and typed into Google. Information was collected from the URLs of the first five results that showed up. The study included an analysis of 500 actual pages, each ranking between the number 1 and number 5 spot on Google. Do Your Own Analysis The results, though interesting, may not apply to your website. But you could repeat the study with the help of your SEO provider. Type your keywords into Google and examine the sites in the position you wish to have. How many of the pages contained videos? If all or most of your competitors are using video, it may be wise for you to start producing videos of your own. Even if no one else is using video, you...

Achieving Top Rankings in Google Without Video

It’s hard to find an article about Internet marketing that doesn’t insist that you include videos on your website. “You’ll rank better!” “You’ll convert more visitors!” “You’ll outsell your competitors!!!” All of these assertions may be true, particularly for new websites and for website owners amplifying their Internet marketing efforts in 2013. But a recent study of existing websites found that video didn’t make any difference in rankings. So if you’re only aim in producing videos is to earn some Google love, consider this: Most high ranking pages (top 5 spots in Google) contain no video at all, according to an analysis of 500 high ranking web pages. And many high-ranking pages didn’t include images of any kind, according to the study, released March 6 by BusinessBolts.com. Lisa Parmley, author of the study, said that 100 randomly selected keyword phrases, each between 2 and 6 words, were chosen and typed into Google. Information was collected from the URLs of the first five results that showed up. The study included an analysis of 500 actual pages, each ranking between the number 1 and number 5 spot on Google. Do Your Own Analysis The results, though interesting, may not apply to your website. But you could repeat the study with the help of your SEO provider. Type your keywords into Google and examine the sites in the position you wish to have. How many of the pages contained videos? If all or most of your competitors are using video, it may be wise for you to start producing videos of your own. Even if no one else is using video, you...