Club Penguin was a massively success MMO game with over 250 million users worldwide at it’s peak (2015). Before it hit those number though, it was acquired by Disney in 2007. Soon after, SEO Visions was selected as one of many expert consultants to assist the newly formed Disney Interactive Studios in maximizing traffic and sign up conversions. Specifically, our task was to audit the current Club Penguin website, provide error and optimization assessments complete with recommendations. It was expected that our recommendations not only corrected elements that inhibited organic positioning, but also improved on current organic traffic and conversion by implementing sound, strategic keyword distribution and targeting.
Club Penguin ended up being one of the most success MMO games in history.